THE HERO CAMPAIGN...
In Fall 2017, Rocket Mortgage secured a brand partnership with Marvel Studios’ Avengers: Infinity War. They challenged us to develop a fully integrated Spring campaign to connect their brand promise of "confidence" to the Avengers franchise - and, to quote the brief, “kick ass.”
In Fall 2017, Rocket Mortgage secured a brand partnership with Marvel Studios’ Avengers: Infinity War. They challenged us to develop a fully integrated Spring campaign to connect their brand promise of "confidence" to the Avengers franchise - and, to quote the brief, “kick ass.”
We centered our story around an innocent bystander from New York, who happens to be caught in the middle of yet another NYC Avengers fight scene. Who needs a new home more than someone whose city is about to be destroyed?
...WITH SUPER RESULTS
...WITH SUPER RESULTS
Within the first week, it became Quicken Loans’ most successful campaign to date, and their most organically shared commercial in history. It even scored a 98% positive sentiment on YouTube - and led to more site interaction than any ad before.
"Walk Confidently" (:30 TVC) for Rocket Mortgage and Marvel Studios's Avengers: Infinity Wars
LAUNCH SPOT
In our hero TV spot, our Rocket Mortgage user is so confident as she's getting her mortgage that she doesn't look up from her phone to see the fight scene going on around her - or even to realize that she's getting a little help from Marvel’s most illustrious heroes as she navigates her way to a new home.
In our hero TV spot, our Rocket Mortgage user is so confident as she's getting her mortgage that she doesn't look up from her phone to see the fight scene going on around her - or even to realize that she's getting a little help from Marvel’s most illustrious heroes as she navigates her way to a new home.
We recreated an Avengers: Infinity War New York fight scene to tell the story of a Rocket Mortgage user caught in the crosshairs of an explosive battle.
"Critic Quotes" (:30 TVC) for Rocket Mortgage and Marvel Studios's Avengers: Infinity Wars
DIGITAL EXTENSIONS
In addition to the two hero spots, the campaign was also comprised of digital video content, disruptive social ads, web content, animated and static display banners, and even a Snapchat game. Without any paid support, our digital and social pieces were so widely shared that we got 26 million organic social impressions in the first week.
In addition to the two hero spots, the campaign was also comprised of digital video content, disruptive social ads, web content, animated and static display banners, and even a Snapchat game. Without any paid support, our digital and social pieces were so widely shared that we got 26 million organic social impressions in the first week.
We built a Snapchat game based on the spots. People played it. A lot.
