I'm a strategic, conceptual creative director and copywriter with 10+ years of experience in the advertising world, known for big, bold, problem-solving ideas that hit those sweet spots at the intersections of entertainment and marketing, physical and digital, real and fantastical.
I've worked hand-in-hand with brands like Twitch, Marvel, Jeep, Netflix, The NFL and Bud Light to evolve their brand identities and create industry-leading campaigns, spanning from Super Bowl commercials and key art to virtual and live immersive experiences. No matter the medium, I bring my conceptual chops, strategic mind, bold creative solutions, and passion for innovative storytelling.
Career highlights include developing Under Armour’s first campaign focused on athlete mental health, launching Israel’s “Beyond Belief” tourism campaign, and creating a single billboard for my friend on dialysis that went viral – and ended up saving his life after thousands of strangers volunteered to become his kidney donor (see below):
