SO HOT RIGHT NOW
What do Zoolander and the Fiat 500X have in common?
They're both really, really ridiculously good-looking - especially when being photographed by a red-light camera.
What do Zoolander and the Fiat 500X have in common?
They're both really, really ridiculously good-looking - especially when being photographed by a red-light camera.
This :60 TVC, "Driving While Hot" starring Ben Stiller and the Fiat 500X for Zoolander 2, premiered during the Golden Globes. With every flash of the camera, we not only showed off Zoolander’s signature “Blue Steel” look, but also the 500X’s best angles
OH SO RIGHT WHEN YOU CAN'T TURN LEFT
When Fiat secured vehicle placement in Paramount’s long-awaited sequel, Zoolander 2, our challenge was to find a shared DNA among the two brands, then bring the spot to life in a way that transcended traditional advertising.
The result was the "Driving While Hot" campaign, which included a hero TV spot featuring an impromptu red-light camera photoshoot, and a corresponding, very good looking print campaign.
The spot was featured in Creativity Magazine as “Pick of the Day," was an Ad Age “Editor’s Pick," and won our team the Gold Clio for best brand-entertainment integration.
When you’re really, really ridiculously good-looking, you want to show off every angle. That’s what we did for the European market and US market with print ads featuring the Fiat 500X.
