ROMANCING THE ROMEO
When iconic Italian racing brand Alfa Romeo approached us to introduce their brand, and the new "Giulia" sedan, to Americans for the first time, we had to do more than sell a luxury car.
We had to make a whole new country dream in Italian.
When iconic Italian racing brand Alfa Romeo approached us to introduce their brand, and the new "Giulia" sedan, to Americans for the first time, we had to do more than sell a luxury car.
We had to make a whole new country dream in Italian.
So we built 3 TV spots, including a Super Bowl ad, to show Americans the "mechanics of emotion" they had always been missing - and remind them how it feels to come alive.
"Riding Dragons" (:30 TVC) for Alfa Romeo
"Goosebumps" (:30 TVC) for Alfa Romeo
"Critics Choice" (:30 TVC) for Alfa Romeo
